case
AEG
Services
New identity guidelines management, product catalog development, retail communication tools development
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image follows stragegy
Following a strong strategic rebranding, AEG, the leading brand of the Swedish Electrolux group, wants to make a remarkable comeback on the stage of the household appliances. Among other communication tools, including on the point of sales itself, AEG focuses on a new image for its brochures and printed material. An online catalog followed.
